Last updated: June 2025

This Privacy Policy describes how Bmetics Pte Ltd (“we”, “our”, or “us”), owner and operator of EnnaBlu, collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website.

Company Name: Bmetics Pte Ltd
Registered Address: 160 Robinson Road, #14-04 SBF Center, Singapore 068914
Contact Email: hello@ennablu.com

1. Personal Data We Collect

We collect the following types of personal data to provide and improve our services:

  • Full name
  • Shipping and billing address
  • Email address
  • Phone number and other contact details
  • Payment information (processed via secure third-party providers)
  • Order details and purchase history
  • Data collected via cookies and similar technologies (see Section 8)

2. Purposes of Processing

We use your personal information for the following purposes:

  • To process and fulfill your orders
  • To provide customer support
  • To send marketing communications and newsletters (with your consent)
  • For statistical analysis and business insights
  • For remarketing and advertising purposes
  • To comply with applicable legal obligations

3. Legal Basis for Processing

As a Singapore-based company, we process your data in accordance with the Personal Data Protection Act 2012 (PDPA) and relevant local regulations. The legal bases for processing your data may include consent, contractual necessity, and legitimate business interests.

4. Disclosure to Third Parties

We may share your personal data with trusted third-party service providers for the purposes outlined above, including but not limited to:

  • Google Analytics (website analytics)
  • Meta (Facebook/Instagram) Pixel (advertising and remarketing)
  • Brevo and Mailchimp (email marketing and newsletters)
  • PayPal (payment processing)
  • Logistic partners

These third parties may process your personal data on our behalf. In the case of order fulfillment, the logistic partner will receive relevant customer information to deliver your orders.

5. Data Transfers

Your personal data may be transferred and stored outside Singapore, including in the USA and EU, where our partners or service providers are located. We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this Privacy Policy. Unless otherwise required by law, we may retain your data indefinitely for business and legal reasons.

7. Your Rights

You have the right to access, correct, update, or delete your personal data. To exercise your rights, please contact us at hello@ennablu.com. We will respond to your request as soon as reasonably possible.

8. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience, for analytics (Google Analytics), and for advertising (Meta Pixel). By using our website, you consent to our use of cookies. A detailed Cookie Policy will be provided separately.

9. Data Protection Officer

Under Singapore law, the appointment of a Data Protection Officer is not required for our company. For any privacy-related inquiries, you may contact us at the email provided below.

10. Contact Us

For questions regarding this Privacy Policy or your personal data, please contact us at:
Email: hello@ennablu.com

11. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date.